Online Master Class

Technology Doesn't Transform Organizations. Leaders Do.

Learn a proven Digital Transformation Framework in days – that will save you decades.

Bridge the gaps that exist between leaders & across silos.

Model the multiskilled leadership that "Digital" requires.

Gain critical insights from successful leaders & multiply your impact.

See why CIOs are raving about this master class.

This framework gives leaders the appropriate scaffolding to ensure they consider all aspects of a digital transformation.
- Healthcare CIO

What I really appreciated was the small snippets in consumable chunks that I could easily listen to again and again!
- Tech CIO

These videos explain things in plain English and in business context, so fantastic!
- Consumer Goods CISO

Learn more about Demystifying Digital Transformation, the new online master class for leaders.

Leadership Blind Spots Might Be Holding You Back

The reality today is, at scale and speed, no single leader can have a 360-degree view. It takes a team of leaders to transform a company. Leaders need to recognize and transcend natural Blind Spots that exist between:

  • Business and IT
  • Strategy and Execution
  • Business Units and Functions
  • New technology and legacy systems
  • Front-Line Employees and HQ
  • Short-term Results and Long-Term Vision

Eliminate blind spots and find a common language for Digital Transformation.

We've Been In Your Seat. We Understand How Difficult Transformation Is.

Plenty of experts can suggest what digital transformation is, and why it’s important. We are leaders who can share HOW to actually lead digital transformation.

What Can You Do Today?

  1. Learn a powerful framework that has worked across companies and decades.
  2. Tap into an elite alumni community of leaders who are applying it successfully.
  3. Begin to model the way for peer leaders and teams to lead digital transformation.

What Our Clients Say

“Charlie Feld has developed the playbook for IT Success. His very clear framework for transforming IT into a competitive strength is something that all business and IT executives need to know.
His book is full of great examples and practical implementation guidelines that Charlie has perfected over many years of driving IT-enabled business transformations at leading corporations.”
Rob Carter EVP and CIO, FedEx Corporation

“Southwest Airlines and the Feld Group Institute team have a great history together. The leadership that they’ve provided at critical junctures of Southwest’s never-ending quest for improvement has been invaluable.
Though their entry point has always been in technology strategy and execution, they have an amazing ability to demystify IT and communicate with business leaders clearly and stretch their thinking as well.”
Gary KellyChairman & CEO, Southwest Airlines

“Charlie Feld provides a clear and simple framework for managing major IT enabled business transformations. I developed and then taught the Frito-Lay case study at Harvard Business School for many years. The reason it has been so popular with Senior executives is it is more about a business transformation that was enabled by IT than about technology.”
Lynda ApplegateBaker Foundation Professor
Harvard Business School

What's New

Digital Transformation: The Challenge of Company-Wide Alignment

The Value of Business Architecture

Aligning Business Value: We Need A Common Language